Top 5 Virtual Fitness Programs in Poland - Q4 2023

In Q4 2023, the top virtual fitness programs in Poland experienced varying trends across downloads, revenue, and weekly active users. Here’s a detailed look at the performance of the leading apps in this category.

Diet & Training by Ann saw a notable increase in revenue, peaking at around $23.8K in the week of November 20. Downloads fluctuated throughout the quarter, reaching a high of 4.2K in the same week. Weekly active users followed a similar pattern, starting at approximately 59.2K and ending the quarter at around 69.6K.

Strava: Run, Bike, Hike demonstrated a steady decline in revenue, starting from $15.2K in late September and ending at $9K by the end of December. Downloads also showed a downward trend, dropping from 5.7K to 4.2K over the quarter. Weekly active users decreased from around 98.4K to 75.8K, with a slight uptick towards the end of December.

Fitify: Fitness & Home Workout maintained consistent revenue throughout Q4, hovering between $3K and $4K, peaking at $4.3K in early November. Downloads gradually increased, starting at 1.9K in late September and reaching 4.6K by the end of December. Weekly active users showed a steady rise, ending the quarter at approximately 19.7K.

Zwift: Ride and Run experienced a consistent increase in revenue, starting at $2K in late September and peaking at about $4.1K in early December. Downloads exhibited a similar upward trend, starting at 218 and reaching 594 by the end of December. Weekly active users also rose steadily, ending the quarter at around 1.5K.

Lastly, komoot - hike, bike & run saw a decline in revenue from $3.5K in late September to $2.2K by the end of December. Downloads decreased significantly, starting at 12.9K and dropping to 3.4K. Weekly active users exhibited fluctuations, ending the quarter at around 121.9K.

This data, sourced from Sensor Tower, provides a comprehensive overview of the virtual fitness app market in Poland for Q4 2023. For more detailed insights, visit Sensor Tower.